How to Use the LTV Calculator in 5 Steps
- 1
Enter the required customer revenue inputs.
Add the supported revenue figures.
- 2
Enter supported margin or retention assumptions.
Specify margin, retention, or lifetime inputs.
- 3
Run the calculator.
Process the inputs with the tool.
- 4
Review the estimated LTV.
Inspect the calculated customer value.
- 5
Check that the assumptions match your measurement method.
Confirm the model fits your business context.
