How to Use the LTV:CAC Calculator in 5 Steps
- 1
Enter the supported LTV.
Add the customer lifetime value figure.
- 2
Enter the supported CAC.
Add the acquisition cost figure.
- 3
Run the calculator.
Process the inputs with the tool.
- 4
Review the LTV:CAC ratio.
Inspect the calculated ratio.
- 5
Check the assumptions behind both inputs.
Confirm LTV and CAC use consistent definitions.
