How to Use the CAC Calculator in 5 Steps
- 1
Enter supported marketing and sales costs.
Add the acquisition spend for the selected period.
- 2
Enter the number of newly acquired customers.
Use customers acquired in the same period.
- 3
Run the calculator.
Process the inputs with the tool.
- 4
Review the calculated CAC.
Inspect the average acquisition cost.
- 5
Compare the result with the relevant acquisition period.
Confirm the period and cost definition are consistent.
